Using video marketing is the future of advertising. It is so easy to grab your camera, make a video and put it online. Because so many people have high speed connections now, it’s simple to view and share your videos online. If you’d like to get into video marketing, here are a few tips you need to know.
Your marketing videos need to be as concise as possible. People generally have a small attention span and want quick access to information. If you want to have a long video, do not make just one. Split it into a series.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.
Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.
You should keep your videos under 20 minutes. You may need all of that time if you are showing your audience how a certain product works. However, if you are not doing a demonstration, keep the video to under ten minutes.
You do not need to spend a fortune to create a high quality video. You don’t need professional gear; just make sure you have a focused, balanced picture. You really don’t even need to have a perfect script. Just be yourself and speak into the camera. This might not even be required. You can even just do a video of your computer screen.
To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
Consider running a contest where your customers submit videos they’ve created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.
Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.
Make sure that your videos have summaries or even transcripts of the content. The search engines cannot yet listen to or watch videos to index them accurately. So, a thorough description in the text or code is going to be your best bet at getting your video ranked well.
Spending some money on a digital microphone is a great investment. It is easy to find a device that will capture your video with good clarity of picture. However, sounding well might not happen with the same device. Your authoritative and confident voice can do things no video picture ever will.
If you are planning to use videos to market your business you want to be sure that you use a high quality camera. Thanks to advances in technology people expect to see videos in high definition. If you do not own a high definition camera you should rent or buy one for filming your videos.
You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.
If you don’t have a website, or can’t handle streaming your video, consider Podbean.com. They’ll syndicate your video out through iTunes so that anyone can view your video on any Apple device. You can also link to them through your site so other devices can see the video around the world.
You shouldn’t insist on your videos being neat and perfect. You can start video marketing without high-quality equipment. Generally, you can use the basic programs or software that came installed on your computer. Your smartphone’s camera can shoot video that is good enough for your needs. You should be a professional and give good content to customers.
Hire a pro to film your videos if you have trouble with them. Poorly produced videos made at home are worse than having no videos. Try finding a local videographer that can create compelling storylines and has quality equipment. Be sure to see samples and ask for references. Don’t just go to the cheapest place, but try to find an affordable one for your budget.
Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Keep it all in mind as you work. You will see that it will bring you new business when you do video marketing.
