There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. This article’s tips can give you what you need to be a successful mobile marketer.
Add QR codes every time you print something. Printable QR codes are in high demand, so put your code on anything you possibly can, even on postcards, fliers, or newspapers. The more people you have that see your code, the more likely you are to gain new customers from the display.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Use short code that is dedicated. It may cost more up-front, but the additional protection it gives your brand can be priceless. Dedicated short code also offers you some legal protection.
Don’t forget to add tracking capabilities into your mobile marketing! Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.
Include QR codes in different types of promotional materials. You can have QR codes in magazines, billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to take a potential customer from a printed form of advertisement into a digital one.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Lots of people check their email using their phones. You should format your emails with this in mind.
Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.
When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don’t identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.
Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. Mention it in other ads, on your website and on social networks. If you audience sees any benefit in your campaign, they will opt-in. Present your mobile campaign as a great way to have fun and stay informed of special offers.
When sending out content that uses mobile marketing, be sure to always use the customer’s provided name. This is important because you want to make the customer feel as they are special and want to make it seem as thought the message is being sent directly to them only.
Stake your claim by creating an online presence on the leading social networking sites. This helps people find your business. Focus on the fundamentals of social media, then move on from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Find out what the interests of your customers are and then cater to them. Watch the statistics of their purchases and send out customized text messages to their phones, or ads to their apps. If you can catch their interest with an item or sale they really like, your ad conversion will skyrocket.
There may be a variety of mobile marketing techniques, but they all share the same foundation. They do vary though, especially when it comes to the technology used to create them and their specific applications. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.
