Email Marketing has been around since the first days of the Internet. It is a great way to stay in touch with your audience, if you can avoid being categorized as a spammer. Read on into this article for ideas you can use to enrich people’s lives and your own pockets.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
Don’t email people that you do not know. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They won’t know who you are, and they won’t care what you’re selling. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Test different formats for your email. Include the information that is most important, as well as new offers, at the very beginning of your emails. Vary email formats regularly to determine which ones generate the most sales. Once you know which ones will work and which ones won’t, keep doing the successful ones! When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Get permission if you are going to contact customers by email. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
Change up the format of your emails to give them a touch that’s personal. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. If they’re written well, they’ll come across as intimate and simple, which can attract your customers.
Set up some expectations for your recipients when they sign up for your email campaign. Once they sign up, they should receive an immediate confirmation email that highlights what they can receive from signing up. This can help you build great customers relationships and help you avoid complaints from the recipients not being aware of what they were receiving.
Multi-part messages are the most effective way to ensure that your message is readable to the recipient. Emails that provide plain text content, as well as HTML, ensure that the recipient can display the material. This is worth the little extra effort so that you can avoid losing plain text subscribers who would find little use for an HTML-only list.
As you can see from the article above, if the email marketing message is done correctly, the viewer is not even aware you are trying to sell them something. Providing a valuable service or relaying great information means that your clients will want to read your emails. Doing this will improve the standing and reputation of your brand. Customers will trust you more with their time and money when you employ these methods. Use the information you have learned in this article, and you will be running a successful email marketing campaign in no time.
